For those who look for a gimmick styled with a distinctive personal statement, Swatch is your answer. The Swiss company created a line inspired by the expanding popular street art.
City life, not necessarily Tel-Aviv's, begins and stops in the streets with the ambience sounds of the night and the unstoppable beat. "I live in Florentine and dream of New York City", that's exactly what I was thinking when I saw these watches.
These days you can find them in Swatch chain stores, the new line pieces come in a vary of designs, classic and contemporary for all of those who love a trendy innovated design, or for those who look for a style that indicates a unique personal statement under the name "Urban Expression".
The collection pieces deemed "Generation 27". For example, one of them take after the gender juxtaposition, what will take a woman 24 hours to accomplish will take a man 27. Another urban legend implies "Club 27"is an exclusive club for the famous young musicians who passed away in the age of 27 such as: Brian Jones, Jimi Hendrix, Janis Joplin, Kurt Cobain, and Amy Winehouse. A street art inspired slogan "This Moment" is written on the long minute hand, when it rotate it completes the sentences "Be happy for - this moment" and "This moment - is for life".
Now all you have to do is to wear it and take over the tremor city's streets.
Price Range: 279-349 NIS.
Purchase only on Swatch.
