Abe Burmeister, the co-founder of the brand 'Outlier' explains how he wanted to create a new niche of cloths that will fit his everyday life but with no experience, Abe just wanted a pair of pants so he could ride his bike and go to work with, all his partner Tyler wanted is a shirt that will stay fresh despite all the pedalling during the day.
The Outlier co-founder describes how he researched the new york garment market intensively and went online to create a fashion business that only sells over the web.
And in what way the punk-rock ethos helped him with that..?
To check 'Outlier' online store go here.
