(H&M- Pants, Eliran Nargassi- Shirt, ARAMA - Shoes, PQ Ron Arad Studio- Glasses, Campo Marzio Design - Bag)
Theoretically, you can analyze and observe contemporary menswear as a form of post-modern art, mostly because of its philosophical connections with de-construction. By breaking down the Hierarchies of the westernized culture with contrasting themes like: Beautiful/Ugly, Feminine/Masculine, Elegant/Neglected, Perfect/Damaged etc. On the other hand, today’s post-modernistic eclecticism takes place only partially in the world of fashion - according to the philosopher Jacques Derrida. As long as we're not holding on to one obvious identity: not strictly sexual, national or purely artistic. These hybrids are the headliners that are seen today in menswear fashion, that have been inspired by both Japanese and western traditions - which brings us even closer these core post-modernism principles.
(H&M - Dress + Button Shirt, Top - Eliran Nargassi, ARAMA- Shoes)
(Daniel Assayg - Coat, H&M - Pants, ARAMA- Shoes)
(Daniel Assayag - Kimono, H&M - Tights, Morisso - T-Shirt, ARAMA - Shoes)
(H&M - Velvet Pants, DIESEL - Fishnet Tank, Eliran Nargassi - Jacket, Johnathan Turgeman - Belt, ARAMA - Shoes)
(LEFT: Mor Jackets - Gray Suit, DIESEL - Tulle skirt, ARAMA - Shoes, PQ Ron Arad Studio - Glasses)
(RIGHT: Morisso - Hoodie, H&M - Pants, Debbi Abramovich - Jacket, Johnathan Turgeman - Belt, ARAMA - Shoes)
Credits: Concept & Styling - Daniel Assayag, Photographer - June Shor, Styling - Lior Raz, Hair & Makeup - Artiom Kavnazki, MC2 Model - Lior Schwartz.
The Production was Shot at Versano Boutique Hotel, Neve' Tzedek.
