Renuar - Lead Don't Follow

Renuar's chain brand is celebrating 20 years of fashion and officially opens up israeli fashion collections with it's Fall/Winter 2013/14 Campaign. On last monday Renuar had presented it's extravagant spectacular Fall/Winter collection, acclaimed for the brand's 20's celebration; The event started with a keynote featured the slogan 

"LEAD, DON'T FOLLOW" and the Model Or Grossman was escorted by male models in a construction site scenery; One of the best presentations that were seen lately.

      

The first part of the campaign presented rudimentary jeans cuts arrays that divers different styles: Snake texture prints, variances bold washes, jeans shirts, a pilot jacket made all out of jeans fabric and stitches. 

The second part featured women's casual wear with a small glance of formality, mainly bright fabrics: brassy velvet green overall, padded jackets with a black lacquer finish or crock textures alongside with oversized cut slouched velvet cardigans. 

The collection also included printed t-shirts, glittering bright skinny pants in a range of colorants mixed with oversized sweatshirt in black-quilt textures and golden zippers, a brocade suit inset with a Chinese mini skirt - one of the noticeable trends of  winter 2013/14; The blended styling created a grungy look that makes oversized cardigans a must wardrobe piece for man and women alike. 

      

Renuar we praise you, the words to describe Fall/Winter 2013/14 collection are "You Did It"; Proved not only that they stand among the top - 100 brands in israel, but outbox thinking and addressing a range of fashion flavours. 

It's a significant innovation that Renuar's rely on and will be extending in their future collections.

         

Price Range:   Women: 19.90 - 549.90 NIS. 

                           Man: 99.99 - 569.90 NIS. 

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