Bienvenue le H&M

H&M's retailer chain brand had presented half a year ago in Paris her new Fall/Winter 2013 Collection, and a wide range of the pieces did hit the stores; Albeit the Men's capsule collection was a real success.

Last march the swedish brand aimed for the high bar and revealed it's fall 2013 collection, which seemed pretentious when they decided to go along with city lights fashion week's v.i.p's like Valentino and Louis Vuitton; On the other hand H&M proved that its designers have the capability to expand the designs boundaries by creating a capsule collection (which will be sold only in 200 stores including Israel) without copy-paste other trends or temporary fashionable whims.

  

The appraised fabrics are very conspicuous, the brand achieved the balance between distributing for the masses and high quality such as: embellish black velvet jacket and oversized mohair fur knits; The pieces that stands out in this collection are leather jackets and pants both reflecting a rough 'new vintage' attitude differs from the attire/slimed jersey pants that reflecting a boyish charm.

  

  

Although paris fashion week lacked virility, a capsule collection called 'Mauritz Archives' will be released october 3rd 2013; The 'M' in H&M is the eponym of Mauritz, this capsule collection will be reproducing 21 items, it was inspired by outdoor camping trips and Mauritz's past provenance outdoor clothing store that later came to be H&M;

  

  

The Menswear department head designer got his hands on Mauritz's old sketch book and researched old catalogs to gain inspiration and design the following pieces: a mildew green hoodie jackets waxed and patched up with multifunctional pockets, grey knitted tweed blazer, flannel resemble red button shirt, cotton satchel with leather textures, outdoors leather boots with water-proof rubber sole, Melton wool jacket double buttoned, padded sweatshirts with khaki/concrete toning, padded satin aviator jacket, printed shirts with matching red ties and multicolour textures knitted sweaters with big cuts around the neck.

 

With the combination of elements and old fashion tailoring, H&M's capsule collection assures us a boldly resonate menswear this fall.

Price Range: Men: 29.99 - 899 NIS.

                         Women: 99 - 899 NIS.

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