What the designer intended.

The campaigns of major fashion brands leave us in awe every upcoming season. Combining the qualities of intriguing commercial fashion production and the greatest talent in the field ranging from designers, photographers, models and stylists, often leave us wide-eyed and fascinated. But apart from the beauty and encouragement of sales, the seasonal expression of a designer’s brand shines through these campaigns. Witnessing a vision that will be carried out during the season, we can get accurate messages regarding trends, styling combinations, and information about the message the designer is trying to convey. Get a glimpse of ten successful campaigns for winter 2013-14.

Marc Jacobs


The Vision:
Embedded textures and plaid have become the new neutral for winter. Ranging from subtle colors to brilliant combinations, they instantly add depth to wearable items.


Lanvin


The Vision:
Fur with a young attitude, after all, it looks perfectly chic without too much effort.


Prada


The Vision: 
Classic items with a contemporary twist. Executed with wet hair, plunging necklines and subtle glamour, proves to be a point of interest among the crowd.


Dsquared


The Vision:
One of the fashion trends this upcoming winter is the “Military Story”, expressed in various camouflage textures. Dsquared2 created a more refined look, swapping out camouflage with solid khaki tones.


Dior


The Vision:
Classic coats with vintage silhouettes are making a comeback this winter, except this time around they will range from bold colors to pastel hues.


Armani


The Vision:
The men-style suits continues to dominate women’s fashion but with refined feminine sophistication.


Dolce & Gabbana



The Vision:
Religious symbolism was the focal point of this collection. With women wearing embellished gold and mosaic-like dresses, and men opting for priest-inspired outerwear.


Dior Homme


The vision:
Men’s suits get a futuristic upgrade, including a minimalistic belt that may hint at the new generation of men’s fashion.


Hermes


The Vision:
Not all fashion needs to be rigid and conservative. Female sophistication was maintained with a slightly more casual approach to women’s outerwear.


Miu Miu



The Vision:
Ski jackets have always been a staple for sports-oriented individuals. With new feminine silhouettes, these items may just make their way into the modern-woman’s wardrobe.