At first when the QR barcode was fixed on firmly into our everyday social media I was inspired by it. That symbolises me the term "Instant culture", people who wants everything with an easy excess and fast, the barcode makes our life easier, simplifies actions and functions.
Though the barcodes looks all the same, but just like humans, each one of them carries it's own unique "gene". The collection is all black and white, it includes many prints that were printed using an innovative Israeli technology; The design is minimalistic and aesthetic, somewhere between casual and tailored clothing. The collection includes shirts, shorts and T-shirts.
Photographer: Miguel Mor
Model: Barak Friedman for MC2
Make Up: Sivan Levi
Eliran Nargassi - sQuaRe Collection S/S 2013
Model: Barak Friedman for MC2
Make Up: Sivan Levi
Eliran Nargassi - sQuaRe Collection S/S 2013
